Tara Goodrum

I like words & snacks.

WRITER & EDITOR

 
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I’ve always flocked to writing that’s filled with personality and emotion. I like getting to know the author as much as I do the content and believe that vulnerability and candor yield the best work. Since starting my career, I’ve brought that raw honesty and fresh perspective to every role and project, whether writing and editing, creating brand identities, crafting editorial strategies or fostering my own leadership style.
 

In the past 10 years, I’ve helped newspapers transform into digital powerhouses, worked with brands to strengthen their identities and develop their voice, built editorial teams and strategies that had authenticity and risk-taking at their core,  and written stories that made people laugh, cry and question their views. From companies as large and influential as the New York Times to health startups like Greatist to beauty authorities like L’Oréal, I’ve worked with many teams and in many capacities, but always with one goal: to create content that stays with readers forever.
 

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what i offer

Editorial Strategy
Content Strategy
Brand Development

Feature Writing
Copywriting
Copyediting


who i've worked
with

The New York Times
The Washington Post
The Daily Beast
Facebook
Audible
Stink Studios
Masters of Scale

Nike
Lululemon
The Gates Foundation
American Express
American Heart Association
L'oréal
Greatist