Tara is a lover of words, snacks, and smart people doing awesome things.
Her career started in news journalism, but she quickly fell in love with content strategy, people operations, and startups. A generalist with a knack for organizing, steamlining, and bringing creative solutions to any problem, she's a natural leader and loves helping brands figure out who they are and how they can grow smartly and sustainably.
Her past experience includes leading content strategy for T Brand Studio, the New York Times's content marketing agency, running brand strategy for Greatist (while also writing many of its top-performing articles), and leading operations and editorial for Charity Miles. She was also the first editor and strategist for OPEN Forum, and launched and led editorial for Makeup.com. Additionally, she led the conception and launch for the American Heart Association's first content marketing program.