Facebook + Stink Studios
Facebook works closely with local communities, experts in civil society and academia, and policymakers to support counterspeech initiatives across the globe. I had the pleasure of working with their policy team and agency to create a website showcasing their empowering work. My role included writing the entirety of content for the site and advising on overall content strategy.
Let's Do This
Let’s Do This is a platform that helps users find and book the world’s best sport events. I worked with their team to develop their voice, tone and brand identity and created copy for their website and onboarding process for new users. I also worked with them to develop their newsletter strategy, including creating copy templates for their various newsletter types.
Peet Rivko is a line of plant-based products for sensitive skin. I worked closely with the founder to fine-tune the brand identity and voice and helped create and implement the initial content and social media strategies. I also helped streamline internal operations, including setting up the wholesale business.
As Director of Brand Strategy, I helped Greatist define its mission and create a content strategy that both aligned with the company's core values and also grew the business. As a freelancer, I write weekly articles ranging from personal essays to food trends to Ayurvedic medicine op-eds.
Masters of Scale
Masters of Scale is an incredible podcast that shares stories of how founders took their ideas and transformed them into profitable businesses. I worked with their team to turn the hour-plus long shows into written stories to be shared across various digital platforms.
Audible + Stink Studios
Audible is on a mission to change our relationship with books. I worked with the team at Stink Studios to create advertorial content that intrigued listeners and encouraged them to expand their audiobook palate. This project also included working closely with Audible to help define their brand identity and ensure their tone was unique and consistent across their platform.
Friends is a Brooklyn-based coworking community founded by Tina Roth Eisenberg. My work included building the brand and community, hosting and organising monthly events, streamlining internal operations and optimising profit. I also helped with various Creative Mornings projects and volunteered at the monthly events.
Tangerine Hot Power Yoga
Tangerine is a hot power yoga studio in Brooklyn. My work began with a 3-month project where I analysed internal operations and implemented systems to streamline finances and work flows and improve efficiencies across the 40-person team. As a part-time consultant, I focus on branding — including reconcepting teacher descriptions, class names and descriptions, and leading an upcoming website redesign — and marketing (partnerships, social media strategy, newsletter strategy).