Facebook + Stink Studios
Facebook works closely with local communities, experts in civil society and academia, and policymakers to support counterspeech initiatives across the globe. I had the pleasure of working with their policy team and agency (Stink Studios) to create a website showcasing their empowering work. My role included writing the entirety of content for the site and advising on overall content strategy.
Friends Work here
Friends is a Brooklyn-based coworking community and the work home to 35 creatives — designers, filmmakers, writers, illustrators, developers, photographers — that was started by Tina Roth Eisenberg. My work includes building the brand and community, hosting and organizing monthly events, streamlining internal operations and optimizing profit, filling the space with kick-ass creatives, and managing day-to-day operations of the workspace.
Stink Studios + Audible
Audible is on a mission to change our relationship with books. I worked with the team at Stink Studios to create sharp, compelling copy that intrigued listeners and encouraged them to expand their audiobook palate. This project also included working closely with Audible to help define their brand identity and ensure their tone was unique and consistent across their platform.
Tangerine Hot Power Yoga
Tangerine is a hot power yoga studio in Brooklyn started by a former creative director who left the world of advertising to pursue her dream. My work with Tangerine began with a 3-month project where I analyzed internal operations and implemented systems to streamline finances and work flows and improve efficiencies across the 40-person team. As a part-time consultant, I focus on branding — including reconcepting teacher descriptions, class names and descriptions, and leading an upcoming website redesign — and marketing (partnerships, social media strategy, newsletter strategy).
As Director of Brand Strategy, I helped Greatist define its mission and create a content strategy that both aligned with the company's core values and also grew the business. As a freelancer, I write weekly articles ranging from personal essays to food trends to Ayurvedic medicine op-eds.
Peet Rivko is a line of plant-based products for sensitive skin. I worked closely with the founder to fine-tune the brand identity and voice and helped create and implement the initial content and social media strategies. I also helped streamline internal operations, including setting up the wholesale business.
Storia was a website created for writers, a la Medium. I worked with the editorial staff on the launch of the site in the U.S., contributing multiple articles a week on everything from personal essays to fitness trends to startup culture and more. The company unfortunately shut down prior to launching, but I'll be sharing my pieces on Medium.